Increased Patient Base of Health Care Provider

Victoria and Megan were asked to increase the awareness of a Federally Qualified Health Center as a source of quality care for the community.  Advertising and public relations tools were used to convey the positive experiences various members of the community had with the multiple practices.  The result:  a buzz in the community about the testimonial campaign and an immediate increase in patients.

Moved Hard-to-Reach Audiences to Obtain Important Health Screening

A cardiology practice desired to reach out to low income and Hispanic populations as these segments are at higher risk of heart disease and less likely to seek preventative medical care.  Victoria and Megan developed an innovative approach which centered on providing risk assessments and screenings in the places these audiences are most comfortable, rather than attempting to get the consumers to visit the medical office.  Megan set up screenings in churches, community centers and even hair salons.  She and Victoria developed hard-hitting, emotional messages for radio, direct mail, posters and billboards to get people to attend the screenings.  This program was extremely successful with more than three times the expected number of people being screened – most of whom were moderately high to high risk for heart disease and had not been screened previously.   The practice obtained a number of new patients and, more importantly, many high risk patients received the follow up care they needed.

Rebranded Health Center

Victoria conducted focus group research with patients, community members, social service organizations and community leaders in order to guide the strategic branding process of a Federally Qualified Health Center.  Based on the information attained, a new name was recommended along with a positioning and operational support.  Victoria continued to work with the center to build the brand through a communications program.  Later research indicated the new brand is well integrated within the community.

Measured and Recommended Strategies for Improving Employee Satisfaction

At the request of a large health care provider with over 250 employees, Victoria and Megan conducted a series of focus groups and a quantitative study.  The research included the various levels of employees, from front line staff to top executives, in an effort to identify strengths and weaknesses of the operations and to ascertain employee relations needs.  Results of the study were used to develop an action plan which has led to an improvement in employee satisfaction and retention.

Determined Patient Perception and Recommended Changes for Improving Satisfaction

In an effort to determine and improve the level of patient satisfaction, Victoria and Megan conducted patient satisfaction surveys across multiple practices.  They developed the questionnaire, executed the survey, analyzed the data and presented the results along with specific recommendations for improving patient satisfaction.  Victoria and Megan also provided extensive follow up and facilitation to ensure the study was not just a report, but rather was transformed into actions that improved the organization.

Increased Average Monthly Intakes by 400% with Launch of New Program

Victoria and Megan developed, coordinated and executed the launch of a new, innovative program for people with disabilities.  To launch the program in central Pennsylvania, Victoria and Megan planned and coordinated a media event at the Pennsylvania State Capitol, which included obtaining the participation of key leaders such as Speaker of the House, Dennis O’Brien and Secretary of the Department of Public Welfare, Estelle Richman.  The press conference was attended by a multitude of local and regional print and broadcast media, and more than one hundred influential visitors.  The event was recognized as one of the largest press conferences held in the State Rotunda.  A highly effective advertising and public relations program, which included television, Internet and direct mail programs, was also developed.  The launch and campaign were immediately successful and produced a 400% increase in inquiries to the organization.

 

Facilitated Strategic Planning and Initial Execution of Plan

Victoria was asked to lead the annual strategic planning process of a Federally Qualified Health Center’s board of directors and key executives.  Through a daylong retreat, she led a variety of exercises and interactive discussions to identify and prioritize strategic objectives for the organization.  Using the information from this session, Victoria developed a written strategic plan and recommendations for meeting the objectives.  To ensure the plan was actually executed, she also developed and managed a task force that met monthly and was responsible for moving the organization toward the determined objectives.  As a result, the strategic plan became a working document and the objectives are consistently being met.

Conducted In-depth Research to Build Giving

A private college needed assistance in increasing the effectiveness of its annual giving program. Victoria and Megan led in-depth market research including a comprehensive assessment of current giving data; interviews with the alumni council; a best practices analysis of colleges and universities across the nation; and, an extensive quantitative survey of alumni giving habits.  This baseline primary research revealed current perceptions of the institution’s annual fund program and identified barriers and motivators.  Victoria developed an analysis of gift giving characteristics by demographic segmentation, which allowed Victoria, Megan and the college to develop a highly successful communications strategy.

Developed Web Site That Resonates with Teenagers

A nonprofit organization providing support for teenagers with an unplanned pregnancy needed an edgy, informative Web site that would resonate with teenagers.  Victoria and Megan conducted extensive research covering everything from the proper technical jargon surrounding STD’s to a creative platform appealing to teenagers.  They worked with Web programmers to design a site that would appeal to the target audience and reach across socio-economic barriers.  The final site was tested with teenagers with an unplanned pregnancy and found to be very effective in communicating to this target audience.