Conducted In-depth Research to Build Giving

A private college needed assistance in increasing the effectiveness of its annual giving program. Victoria and Megan led in-depth market research including a comprehensive assessment of current giving data; interviews with the alumni council; a best practices analysis of colleges and universities across the nation; and, an extensive quantitative survey of alumni giving habits.  This baseline primary research revealed current perceptions of the institution’s annual fund program and identified barriers and motivators.  Victoria developed an analysis of gift giving characteristics by demographic segmentation, which allowed Victoria, Megan and the college to develop a highly successful communications strategy.