Developed Web Site That Resonates with Teenagers

A nonprofit organization providing support for teenagers with an unplanned pregnancy needed an edgy, informative Web site that would resonate with teenagers.  Victoria and Megan conducted extensive research covering everything from the proper technical jargon surrounding STD’s to a creative platform appealing to teenagers.  They worked with Web programmers to design a site that would appeal to the target audience and reach across socio-economic barriers.  The final site was tested with teenagers with an unplanned pregnancy and found to be very effective in communicating to this target audience.