Increased Average Monthly Intakes by 400% with Launch of New Program

Victoria and Megan developed, coordinated and executed the launch of a new, innovative program for people with disabilities.  To launch the program in central Pennsylvania, Victoria and Megan planned and coordinated a media event at the Pennsylvania State Capitol, which included obtaining the participation of key leaders such as Speaker of the House, Dennis O’Brien and Secretary of the Department of Public Welfare, Estelle Richman.  The press conference was attended by a multitude of local and regional print and broadcast media, and more than one hundred influential visitors.  The event was recognized as one of the largest press conferences held in the State Rotunda.  A highly effective advertising and public relations program, which included television, Internet and direct mail programs, was also developed.  The launch and campaign were immediately successful and produced a 400% increase in inquiries to the organization.