Suasion Partners with Three Rivers Center for Independent Living to Launch Life-Altering Program

Suasion organized the unveiling of a new, life-altering program for people living with disabilities in Allegheny County. By partnering with the non-profit organization, Three Rivers Center for Independent Living (TRCIL), Suasion planned and coordinated a launch event for the media and stakeholders in the greater Pittsburgh area to announce the new program: Living Well With A Disability.

Suasion’s team developed and designed marketing materials including brochures and giveaway items; obtained key speakers; prepared a Web site; and developed press materials prior to the event. Prior to the launch, Suasion also organized a media schedule to include the three 30-second television spots produced by Suasion. These innovative spots showcase people with disabilities “living well.”  Suasion President Victoria Radabaugh said, “Having worked extensively with the disability community, we understand the importance of showcasing people with disabilities as just that – people who happen to have a disability.  We developed these spots to feature people first – the viewer is actually surprised at a later point in the spot to see that the person has a disability.”  The spots were very well received in other markets in which they ran. (View the spots by visiting http://www.livingwellwithadisability.org.) 

In addition, Suasion provided media relations services, resulting in media exposure in the Pittsburgh area.

With nearly 150 advocates and individuals from social service and disability related organizations in attendance, the press conference at the Westin Convention Center was truly a success.