Suasion LLC names Debbie Rozelle as Senior Account Executive

(Dillsburg, PA) – Suasion LLC, a marketing and communications agency that provides a full array of research, strategic planning and communications services to health care organizations and nonprofits, named Debbie Rozelle senior account executive. Rozelle is responsible for developing strategic marketing plans, overseeing execution of approved projects, interfacing with various team members and partners, and ensuring deadlines are met.

According to Suasion’s president Victoria Radabaugh, “Debbie has many years of experience in marketing and, as such, brings a wealth of ideas and expertise to produce effective communications for our clients.  Just as importantly, she has a sincere desire to support the missions of non-profit organizations.  Her devotion to using her marketing skills to improve the lives of others will be a great asset to Suasion and all the clients we serve.”

Rozelle has more than 10 years of marketing and advertising experience and a BA in communications studies from Susquehanna University.

“It’s exciting for me to return to the agency side of marketing,” said Rozelle. “After years spent on the media side of advertising, it was time for me to return to my true passion of helping others. Suasion’s focus on nonprofits and health care fits perfectly with that goal. I truly believe in Suasion’s commitment to its clients and look forward to working with them and building personal relationships,” she said. 

Previously, Rozelle was an Account Executive with Central Penn Business Journal in Harrisburg, servicing clients in Dauphin, Cumberland and Lancaster counties. She resides in Dauphin County and enjoys exploring the region’s hiking, biking and musical offerings.

About Suasion
Suasion is a marketing and communications firm providing successful communications including public relations, advertising, Web site development, market research, grassroots marketing, branding, customer service training and strategic planning to organizations driven by a social mission. Organizations in the health care, social service, long term care and educational markets receive effective services in the most efficient means possible.

York County Marketing Firm Hires New Account Coordinator Stefanie Hare

(Dillsburg, Pa.) - Suasion, an integrated marketing communications firm dedicated to serving nonprofit and mission-based organizations, has selected Stefanie Hare to serve as Account Coordinator. Ms. Hare’s primary responsibilities include assisting with public relations, advertising, and street level marketing programs.

Victoria Radabaugh, founder and President of Suasion, LLC, feels Ms. Hare will be a great addition to the Suasion team.  According to Ms. Radabaugh, “Stefanie possesses the experience and enthusiasm to contribute greatly to our mission. We are thrilled to have Stefanie’s writing and communications skills to support our clients’ objectives. In addition to her public relations experience, Stefanie brings to us a great passion for the work we do and the clients we serve.”

Previously, as Marketing & Public Relations Associate for a Baltimore area museum, Ms. Hare was responsible for public relations, news media relations, and written and oral communications. While there, she also contributed to building public awareness and executing marketing initiatives and strategies.

Ms. Hare also worked for a research company, where she recruited and mentored student interns, developed extensive research reports, and wrote all of the company’s press releases.

“I’m very excited to bring my experience to Suasion and look forward to supporting Suasion’s unique mission,” said Ms. Hare.  “It is exciting to be part of such a dynamic team that works so hard and creatively to make a difference.”

Ms. Hare is a graduate of Towson University, where she double majored and earned her degree in Public Relations and Communication Studies. In her free time, she enjoys playing piano and guitar, quilting, and going on nature hikes.

About Suasion
Suasion is a marketing and communications firm providing successful communications including public relations, advertising, Web site development, market research, grassroots marketing, branding, customer service training and strategic planning to organizations driven by a social mission. Organizations in the health care, social service, long term care and educational markets receive effective services in the most efficient means possible.  For more information on Suasion, visit www.TheSuasionWay.com, or contact Megan Kurtz at Megan@TheSuasionWay.com or 717-432-2468.

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Local Socially-Driven Marketing Firm Hires New Administrative Assistant

(Dillsburg, Pa.) – Suasion, an integrated marketing communications firm dedicated to serving nonprofit and mission-based organizations, has selected Alyx Radabaugh to serve as the firm’s Administrative Assistant.

Ms. Radabaugh’s primary responsibilities will include reception duties; accounting support; building and maintaining contact and media databases; documenting client activities; and, assisting with the development of Suasion’s growing internship program.

According to Megan Kurtz, the agency’s Vice-President of Client Services and Internship Coordinator, Alyx is the ideal person to fill this position.  With several years of experience in customer service, as well as experience in the financial services sector, Alyx possesses the professional attributes and attention to detail needed to support the firm. Ms. Kurtz further added, “Plus Alyx shares our passion for supporting the nonprofit and social services community.”

“I’m so excited to work with Suasion’s clients. I love the idea of working with organizations in the nonprofit and mission-based sector as a way of giving back to the community while growing my administrative skills,” stated Alyx Radabaugh, Administrative Assistant.

Ms. Radabaugh is a graduate of Northern High School. While at Northern, Alyx developed a talent for Black and White photography. Today, she enjoys pursuing her photography hobby as well as other artistic interests  and spending time with friends and family.

About Suasion

Suasion is a marketing and communications firm located in Dillsburg, Pa., providing successful communications including public relations, advertising, Web site development, market research, grassroots marketing, branding, customer service training and strategic planning to organizations driven by a social mission. Organizations in the health care, social service, long term care and education markets receive effective services in the most efficient means possible. For more information on Suasion visit www.TheSuasionWay.com, or contact Megan Kurtz at Megan@TheSuasionWay.com or 717-432-2468.

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New Communications Firm Opens Doors to Serve Health Care, Nonprofit, and Mission-Based Organizations

(Dillsburg, Pa.) – Suasion, LLC, a marketing and communications firm in Dillsburg, Pa. announces its opening of the firm.  The recently established, woman-owned firm provides a full range of communications services to nonprofit and mission-based for-profit organizations such as health care providers; social services; advocacy, protection and education organizations; associations; and, long term and continuing care facilities. 

With over 30 years of combined experience, Suasion brings together Founder and President of Suasion, Victoria Radabaugh and Suasion’s Vice President of Client Services, Megan Kurtz - who’ve worked together in communications in the past.

Through Suasion, clients receive a comprehensive range of services including strategic planning, market research, public relations, advertising, public awareness and education, Web site development, event planning, branding and communications training.  The team at Suasion is known for applying both traditional and not-so-traditional thinking tailored to suit individual situations.  Solutions often include cost-efficient, grassroots marketing in addition to more conventional tools such as advertising or public relations. 

Suasion’s foundation is firmly rooted in two key principles:  provide the greatest output for the marketing dollar and employ effective communications to achieve the desired outcome.  One of the unique ways this is accomplished is through a well-developed and highly integrated internship program.  Through this program, Suasion maintains a pulse on innovative tactics while receiving an influx of new ideas and perspectives.  Plus, clients benefit from additional resources at no extra cost.  A lean and focused operation and out-of-the-box thinking, along with an innovative internship program maximizes the effectiveness of clients’ budgets.
“By providing effective communications services in the most efficient means possible, we hope to make these vital communications functions affordable for nonprofit and mission-based for-profit organizations,” stated Victoria Radabaugh, founder of Suasion.  “In this way, perhaps we can help more organizations positively impact the lives of the individuals they serve.”     

Ms. Radabaugh brings an extensive amount of experience in all aspects of strategic planning and marketing communications in the health care, institutional and social services marketing environments. She has also directed a variety of feasibility studies as well as extensive market research in the health care and long term care industries. Ms. Radabaugh is proactively involved in each client account and works side by side with the clients to succeed in making an impact in and outside of their organization.

Ms. Kurtz joins Ms. Radabaugh as part of the senior team with several years of experience in providing a high level of client services to organizations in the social service and health care arenas. Ms. Kurtz oversees the day-to-day client management and activities, ensuring all deadlines and campaigns are carried through, and keeping everyone on the same page. 

Members of the Suasion team have worked with clients such as the Center for Independent Living of Central PA, Keystone Health Center, Family First Health, Franklin County Heart Center, The Aesthetics Gallery, The Breast Health Coalition, York Women’s Health Center, Communities That Care, Real Alternatives, Messiah College, Healthcare Professionals Association of PA, Pennsylvania Human Relations Commission, Pinnacle Health System, The Reading Hospital and Medical Center, and Hanover Hospital. For a full listing of successes and other organizations that the senior team has worked with, visit the Suasion Web site at www.TheSuasionWay.com.

About Suasion

Suasion is a marketing and communications firm located in Dillsburg, Pa., providing successful communications including public relations, advertising, Web site development, market research, grassroots marketing, branding, customer service training and strategic planning to organizations driven by a social mission. Organizations in the health care, social service, long term care and educational markets receive effective services in the most efficient means possible. For more information on Suasion visit www.TheSuasionWay.com, or contact Megan Kurtz at Megan@TheSuasionWay.com or 717-432-2468.

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