Conducted In-depth Research to Build Giving
May 10, 2008
A private college needed assistance in increasing the effectiveness of its annual giving program. Victoria and Megan led in-depth market research including a comprehensive assessment of current giving data; interviews with the alumni council; a best practices analysis of colleges and universities across the nation; and, an extensive quantitative survey of alumni giving habits. This baseline primary research revealed current perceptions of the institution’s annual fund program and identified barriers and motivators. Victoria developed an analysis of gift giving characteristics by demographic segmentation, which allowed Victoria, Megan and the college to develop a highly successful communications strategy.
Developed Web Site That Resonates with Teenagers
May 10, 2008
A nonprofit organization providing support for teenagers with an unplanned pregnancy needed an edgy, informative Web site that would resonate with teenagers. Victoria and Megan conducted extensive research covering everything from the proper technical jargon surrounding STD’s to a creative platform appealing to teenagers. They worked with Web programmers to design a site that would appeal to the target audience and reach across socio-economic barriers. The final site was tested with teenagers with an unplanned pregnancy and found to be very effective in communicating to this target audience.
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